I wanted to showcase the versatility of this font. It is strong and bolt, yet it can be elegant as well. I wanted to have everything at an angle and showing the curves of the whole design and the different options available. The curved design of the numbers, the ampersand, and the text help bring the eye looping around the whole design to keep the viewer in the design as well.

Description on poster:

Just as the camera adds weight to human faces, serifs can add weight to typographic faces. Rod McDonald trimmed and adjusted his new Egyptian Slate design as it emerged from its sans serif predecessor, the Slate typeface family. Slate is a great sans serif design, and the addition of his Egyptian Slate to your typeface library will make it even more versatile. Egyptian Slate is a solid and stylish slab serif design that will look superb in the spotlight of your choosing. Available in six weights – from a svelte light to a commanding black – each upright member of the Egyptian Slate family has a complementary italic. Egyptian Slate fonts are available as either OpenType Std or OpenType Pro fonts; the later options offers an extended character set that supports most Central European and many Eastern European languages.  

McDonald soon discovered that the openness of the letterforms in the Slate™ design allowed him to add the strong slab serifs without losing any of the character of the original design. “I was surprised that Egyptian Slate held its own with Slate,” recalls McDonald, “but I was also stunned when I realized that it was going to be a lot more work to add the serifs than I initially thought. Incorporating serifs into a sans serif design throws all the weights off.” To maintain visual parity between the two designs, McDonald had to change the basic weights of the new slab serif design. Adjustments were needed on every character to compensate for the added visual weight of the serifs. From the beginning McDonald had trouble coming up with an appropriate name. He tried several, but none stuck. But when McDonald was in the final stages of the design, Robert Bringhurst – author of the acclaimed “Elements of Typographic Style” – happened to be visiting. On one occasion, McDonald was muttering about “slabs of Slate” and generally complaining about not being able to find the right name for this new typeface. Without missing a beat, Bringhurst offered, “Why don’t you call it Egyptian Slate”? This apt name stuck.